This week CRN released findings from its Spotlight on distribution campaign, a four month project focussing on the UK distribution arena, speaking with key distributors in the industry as well as resellers and vendors they serve.
Mark Evans, Marketing and Communications Director of Imerja, contributed to the research, giving his views from a reseller perspective. Evans commented on the rise of cloud services that distributors are offering to resellers as an added value proposition.
“At the moment we are seeing distributors shaping their own cloud offerings, which they can provide to their channel partners,” he says. “They are really straddling that gap of being a distributor and a cloud provider, and providing resellers with access to these types of technologies, which they otherwise may not be in a position to invest in.”
Read the full article and Evans’ comments in full on the CRN website.